The C&P, a collaborative initiative between our CRO and Publisher leadership. 

We know it has been a minute since we have spoken to our loyal readers, but we have been busy building new and exciting opportunities for you and your brands — which you can read about and hear about here and in the podcast.

Our motivation for launching this newsletter stems from the valuable interactions we've been able to share with our clients. These dialogues have allowed us to delve deeper into our collective vision for the growth of San Antonio. We're dedicated to nurturing its cultural identity while fostering economic development and advancing our clients' businesses.

CRO Perspective: Expanding Our Reach and Building Stronger Connections

A Landmark Acquisition: Austin Monthly and Austin Home

We have been diligently strategizing over the past few months to tackle market challenges and seize new opportunities for our valued advertisers. The recent acquisition of Austin Monthly and Austin Home in Q1, along with our successful addition of San Antonio Magazine late last year, marks a significant milestone for us. This expansion not only enables us to enhance our services for advertisers along the thriving I-35 corridor but also propels us into the Austin market with the formidable backing of the Hearst digital network. As the leading provider of first-party data in the marketplace, we are well-positioned to elevate advertising strategies and drive impactful results for our clients.

Engaging Local Events and Audience Connection

The recent success of Austin Monthly's 2nd Annual Burger Bash, which attracted 800 guests, mostly millennials, highlights the power of emotional brand connections. Our events provide a platform to truly engage this generation. With our experienced marketing and editorial teams deeply rooted in Austin and San Antonio, we can craft messaging that resonates uniquely with audiences in both markets, ensuring your campaigns make a meaningful impact within the local community.

We are always seeking ways to bolster our advertisers' connections through event sponsorships. This Sunday, we will be hosting the 3rd Annual Alamo City High School Sports Awards, honoring the area's exceptional young athletes. We look forward to sharing the success of this event with you in future conversation. And you can still be a part of the festivities in print and online, when we publish the special recap section on June 23rd. Contact us by June 13th to advertise in this popular keepsake edition.

Publisher Perspective: Driving Audience Optimization and Quality Content

Maximizing ROI with First-Party Data & Core Site Audience Expansion

In the dynamic realm of digital media, the shift from third-party to first-party data emerges as a pivotal game-changer for astute marketers. Harnessing the power of first-party data not only yields enhanced returns on investment but also cultivates deeper engagement and efficiency in campaigns. According to the latest Q1 Comscore report, Hearst Newspapers reigns supreme as the dominant media force in San Antonio, capturing an impressive 31% of the digital market share. Moreover, the remarkable growth of our core sites, MySA.com and ExpressNews.com, by 27% and 16% respectively year-over-year, underscores the growing significance audiences attribute to quality content. These compelling metrics underscore the pivotal role that superior content plays in today's digital landscape.

Celebrating Award-Winning & Impactful Journalism

Our newsroom consistently triumphs, receiving top national awards for investigative reporting, editorial and opinion series writing recently. Additionally, our in-depth coverage of local events and community initiatives has garnered widespread recognition and praise. Popular segments like "Ron from the Car" and our comprehensive weather coverage continue to attract a dedicated audience, generating significant impressions and visits per week. This presents prime sponsorship opportunities for any advertiser looking to reach engaged and loyal readers.

For a more in-depth exploration of these subjects, tune in to our podcast where we delve into these updates with greater detail, and much more.

THE C&P PODCAST, A B2B DIALOGUE FROM THE UNIQUE PERSPECTIVE OF THE MEDIA INDUSTRY.

Have a Podcast question for us?

Email solutions@express-news.net and we will answer your question on the next cast.