The C&P, a collaborative initiative between our CRO and Publisher leadership. 

Our motivation for launching this newsletter stems from the valuable interactions we've been able to share with our clients. These dialogues have allowed us to delve deeper into our collective vision for the growth of San Antonio. We're dedicated to nurturing its cultural identity while fostering economic development and advancing our clients' businesses. This newsletter serves as an extended platform for us to spend more meaningful time together each month.

CRO Perspective: Navigating unchartered waters

As the first month of this new year comes to a close, I'm grateful for the numerous opportunities we've had to partner with advertisers on strategies for Q1 and 2024 as a whole. Businesses have been turning to us asking for advice on how to survive the "cookie-pocalypse." They're concerned if their target audience will still be reachable with digital advertising.

As the inevitable demise of cookies draws closer, advertisers worldwide are feeling a sense of panic and urgency. However, with our extensive experience and cutting-edge technology, we are well-prepared to navigate the changing tides. While cookies may no longer be a reliable tool for targeting, Hearst's first-party data, coupled with the 4th largest digital audience in the U.S., allows us to gain deep insights into consumer behavior and preferences to ensure our clients can effectively engage their desired audience.

Rest assured, we are not phased by the "cookie-pocalypse." Our powerhouse targeting methods are alive and well. While others may struggle to adapt, we are well-equipped to guide our partners through this transition and continue delivering exceptional results.

YourSA Readers' Choice Awards: Who will reign supreme?
It's an exciting time at the Express-News — we're in the midst of the wildly popular and highly influential YourSA Readers' Choice Awards season. Each year, we ask the public to nominate and vote for their favorite businesses in the area. This year, we received more than 90,000 nominations.

Voting will occur February 5th through the 16th. We'll then tabulate the votes, and the top 3 in each category will reign supreme as YourSA Express-News Readers’ Choice winners. Results will be published in late March in a special section circulated via print and digital.

Last year, over 264,000 votes were cast, and we’re expecting even more this year. So, get ready to spread the word and vote every day if your company is one of the lucky businesses who make it to the ballot. The YourSA award is a huge honor and one that businesses can proudly showcase for years to come.

Publisher Perspective: Evolving and expanding with greater impact

2023 was an incredibly exciting year. To keep up the pace with our fast-growing and ever-evolving community, our newsroom grew and will continue to expand this year. Our content coverage is broadening into new areas, with new opportunities in print and digital. 

Wider Reach, Greater Impact

Our commitment to serving San Antonio at its best means bringing enriching content to even more areas we've proudly served in the past. That's why we proudly launched an amplified distribution, new format, and new content experience in our Community Publications recently. Continuing the legacy of providing news and information about the distinct communities that make up our city, we have reintroduced the Northwest Light, and relaunched the Northside Herald and Southside Reporter — all under the San Antonio Life umbrella. 

The huge success of San Antonio Life's online content at MySA, which originally was intended for the newcomer, proved that San Antonians still want to explore their city and are invested in keeping San Antonio community and culture alive. The new format presents a great opportunity for advertisers to not only be surrounded by feel-good, hyperlocal content, but the larger broadsheet size provides businesses with even more real estate to tell their story and showcase their products like never before. 

San Antonio Magazine Acquisition and Austin Expansion

And last, but certainly not least, I am thrilled to share the news that we have added San Antonio Magazine to our portfolio of brands and are expanding into the Austin market this year. We're looking forward to building upon the 18-year history of San Antonio Magazine, under the leadership of our new editor, Jennifer McGinnis. Connecting San Antonians with the very best in lifestyle, leisure, food, events and San Antonio culture, our very first edition hits newsstands on February 8.

Soon, we will also launch a new newsletter and editorial product under the Austin Daily brand that will report on Austin’s culture and politics with a dedicated editorial team led by Express-News editors Marc Duvoisin and Randi Stevenson. The explosive population growth along the Interstate 35 corridor, as well as Austin’s rising profile as a business, political and cultural capital, present a major opportunity for us to perform outstanding journalism and provide another audience for our advertisers.

Stay tuned for exciting, new updates in our next newsletter and listen to our C&P podcast for more advertising strategies and a look behind the scenes. 

THE C&P PODCAST, A B2B DIALOGUE FROM THE UNIQUE PERSPECTIVE OF THE MEDIA INDUSTRY.

Have a Podcast question for us?

Email solutions@express-news.net and we will answer your question on the next cast.