The San Antonio Express-News is continuing its Matching Marketing fund created to help businesses and nonprofit communities advertise through the impacts of the pandemic and thus hardships faced in 2020 and 2021.
According to a recent study from the Interactive Advertising Bureau (IAB), brands benefit a great deal from advertising within news content. In fact, 84% of consumers feel advertising within the news increases or maintains brand trust. Here are 6 other findings from the research study that indicate how news adjacent advertising can positively impact your brand and business results.
Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.
Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.
Owning and managing a small business has never been tougher. You’re facing the hard choices to temporarily close down, lay off employees, and provide services to your customers, amongst other tough decisions. Here is a list of company’s who are offering their services to impacted business for free.
The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.
Why is this? The holiday season is already upon us!
