With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.
Do Not Miss the Chance to Nominate for the 2022 Your SA — San Antonio's Official Choice Awards
Good, better, best? Who will reign Supreme in San Antonio in 2022? Only a select number of businesses in the San Antonio area are the cream of the crop, rise to the top and stand out among all the rest.
It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.
It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.
No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.
But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.
We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.
Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.
Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.
Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.
As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.
