San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.
The COVID-19 pandemic had a transformative effect on retail businesses, triggering new shopping behaviors and altering the status quo in many ways. Consumer behavior shifted significantly, and businesses had to quickly adjust their operations to meet the new requirements.
The grocery industry saw some of the biggest shifts with significant changes in demand occurring during the pandemic. Many brick-and-mortar stores expanded their delivery services or quickly set up online apps for customers to shop their stores.
This shift in consumer preferences proved to be permanent long after the height of the pandemic, forever altering the course of the grocery industry. A recent report from eMarketer indicates that even as the pandemic boom has subsided, US digital grocery sales will continue to grow, reaching $160.91 billion this year, a 14.8% increase over 2022.
So, now that the pandemic has changed buying behaviors, how can grocery stores create the same “in-store” experience and brand differentiators utilizing the advances in tech and the consumer buying journey?
Do Not Miss the Chance to Nominate for the 2023 YourSA — San Antonio's Official Choice Awards
Is your business the best? Do you want to be known as the best hotel in SATX? The best hair salon? The best chiropractor, local university, or pet groomer? More than 170 categories to choose from - who will prevail and reign supreme in 2023?
Home improvement advertising can help you bring more clients and funds into the business. Learn some creative ideas with examples here.
Are you looking to become a more reputable and trusted energy company? Learn how content marketing can help.
In their most recent trends report, the Content Marketing Institute stated 70% of B2C (business to consumer) marketers have a content marketing strategy. And more than 3 of 5 reported they would invest more this year in content marketing this year. We’ve compiled six ways to utilize content marketing for your energy company. After reading this guide, we can help you determine how to add content marketing as a key differentiator in your own digital marketing plans.
Looking to get in on the action this football season? Sponsor the UPickEm Football Contest and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand.
More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits.
We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: How to Make the Great Resignation Work for your Business.
Using HearstTexas' industry knowledge, paired with the knowledge of Hearst Recruitment Solutions, this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022.
