Hearst Texas Blog

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Shayla Brown

Shayla Brown
Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College.
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Recent Posts

Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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How to Provide San Antonians with Tax Planning Advice this Tax Season

Dec 27, 2021 4:20:39 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising, Small Business

With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.

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6 Ways Advertising Within News is Beneficial for Your Brand

Nov 12, 2021 8:35:10 AM / by Shayla Brown posted in Marketing, Print, Advertising, Branding

According to a recent study from the Interactive Advertising Bureau (IAB), brands benefit a great deal from advertising within news content. In fact, 84% of consumers feel advertising within the news increases or maintains brand trust. Here are 6 other findings from the research study that indicate how news adjacent advertising can positively impact your brand and business results.

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Reach an Engaged Audience of Higher Education Consumers

Oct 12, 2021 8:44:42 AM / by Shayla Brown posted in Blogs, Education

Did you know? There are nearly 216,000 San Antonians planning to go back to school for a degree/certification within the next year. In one week, the San Antonio Express-News print + digital reaches nearly half (45%) of this market. Capture this engaged audience of higher education intenders in our upcoming Education Guide publishing on Sunday, October 31.

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