Home improvement advertising can help you bring more clients and funds into the business. Learn some creative ideas with examples here.
Did you know that Americans spent $538 billion at home improvement stores in 2021? And according to Claritas, San Antonio homeowners will spend more than $1.1 billion on home maintenance and repair services this year, with a projected 13% increase over the next 5 years. That’s an average of $2,222 per household.
Home improvement is a massive and necessary industry, but it can be hard to know where to start when advertising your services as a business owner.
Not only is home improvement a huge market, but it's also an incredibly competitive one. You need to find creative ways to stand out from the pack and attract new customers.
We came up with some simple home improvement advertising ideas to get you started. From digital ads to print media, we've got you covered.
1. Create a Unique Selling Proposition
A great slogan can make a big impact when you differentiate your advertising for your home improvement company and help people remember your brand. For example, "We're 24/7, the company that does it right" or "The perfect solution for your home improvement needs in 30 minutes or less."
Blue Label Services grabs its audience’s attention with this customer-focused slogan and tagline.
2. Use Homeowner-Catching Visuals
The most effective advertisements are those that catch the eye of the viewer. A well-designed logo or an attention-grabbing ad can make all the difference in whether someone notices your products or services.
In today's visually-driven world, it's more important than ever to make sure your imagery is professional and cohesive with your brand identity. Otherwise, you risk blending into the background and being overlooked entirely.
If you want to stand out from the competition, make sure your advertising is visually appealing.
3. Sponsor a Local Event
One of the best ways to support your community is by sponsoring a local event. This not only shows that you are invested in the welfare of your community, but it also helps to raise awareness for a good cause.
There are many different types of events that you can sponsor, such as a charity fun run or a food drive. No matter what type of event you choose, you can be sure that your community will appreciate your support.
In San Antonio, where we have double the national average of millennials, there's an even better reason to champion community involvement. Research shows that millennials tend to support brands that give back to their community.
4. Give Away Exclusives
Giving away freebies is a great way to promote your home services business. People love getting free stuff or experiences, and if the item or experience is memorable, they'll attribute your brand positively.
Make sure to choose useful items that people will associate with home improvement. Items that can be useful when things go wrong, prompting them to call you first, are “in the moment” drivers. For example, an absorbent towel with your brand and phone number could help you be top of mind during those homeowner plumbing disasters.
When in doubt, gift cards are another way to bring awareness and leads to your home improvement business. You can create a contest on social media like this local business, Milberger's Nursery.
Milberger's Nursery promoted a gift card giveaway on Facebook and achieved tremendous success.
5. Offer Discounts for Membership Services
Discounts are always appreciated, especially when it comes to home improvement products and services. Consider offering a percentage off if the customer signs up for a seasonal maintenance plan, or when they opt-in to receive emails or text messages from your brand.
6. Reach people where they are consuming content
With so much of our lives taking place on the go and online, potential customers are likely to find you through mobile search, on news websites, or while streaming video. They also should be able to find you through a social media presence and reviews within your social page or search engines that build upon your brand reputation.
7. Get Involved in the Community
One of the best ways to promote your home improvement business is to get involved in the community. Host a volunteer day for your employees with a local charity, sponsor a little league team, or donate to a food drive.
These activities will not only make you feel good, but they'll also help raise awareness for your business with local residents.
Make sure to highlight your community involvement with posts and photos on your social pages; this not only reaches potential new customers, but can attract new talent for hiring and recruitment.
8. Capture Reviews at the Point of Service
Word-of-mouth advertising is one of the most powerful tools that a business can use. After all, there’s no better advertisement than a satisfied customer telling their friends about your company.
The best way to ensure that customers will be happy to sing your praises is to supply them with amazing service. This means always putting the customer first, being responsive to their needs, and going the extra mile to solve their problems.
Make sure that you are leveraging any in-person or email follow-ups with a survey that you can utilize for social media, website testimonials, or other outlets within your campaigns.
9. Print Media
Ads in local newspapers and magazines can be a great way to reach potential customers.
Print media serves as a brand awareness complement to your digital campaign. Because it is a physical media, it holds greater engagement and a longer shelf life and greater engagement. Also, according to Nielsen’s National Cross Media Engagement Study, local newspaper print ads have the lowest annoyance factor than any other medium.
One lever of print advertising you can pull is to target a specific geographic area. This can be especially useful for businesses that want to target a certain area of the city. For example, if your service area only extends to certain zip codes, you can utilize targeting with printed inserts reaching those particular areas only.
Similarly, if your home improvement store is opening in a new area of the city and you want to get the word out for a grand opening, targeted print ads are a great option to create more excitement.
10. Before and After Photos Recognizable as the Same Space
A picture is worth a thousand words, and this is especially true when it comes to home improvement. Before and after photos can be a powerful marketing tool, giving potential customers a glimpse of the transformation that your remodeling work can achieve. This will give you something to show off to prospective clients and help them visualize the possibilities of improvements that could be made in their own homes.
Source: Kendall County Roofing
Advertising your home improvement business is critical for success and maintaining steady business all year round. We know that as a business owner, all the different advertising options can seem daunting.
Need assistance attracting more customers and generating more revenue for your home services company? Contact us to speak with a marketing expert today.
